This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses Facebook Timeline in preparation for the switch on March 30.
Facebook has been gradually forcing its users to switch over to the new timeline format and it’s now available for companies and brands, too. On March 30 every page will automatically become a timeline and rather than just letting it happen, I recommend preparing for the change in order to fully utilize all the new features. Here are a few things to know to get started:
- Pictures: The new layout has capability to create splashy, media-rich pages. Instead of clicking from tab to tab, photos are nicely laid out and easily accessible. Having pictures directly on the page makes it more aesthetically pleasing.