WALKING DOWN THE EMERALD AISLE

bachelor

By Risë Birnbaum

Is it the Guinness, the whiskey, or the Irish Spring hotel soap that’s gone to Kaitlyn’s head?  Not sure, but this dimwit bachelorette just let one good, hot guy walk out the castle door.  It’s no secret anymore that handsome, heartthrob Ben Higgins was given the boot and has already been crowned the next Bachelor-in-waiting.   Ben, in that fisherman sweater, was one shade away from Christian Gray.  Can you even imagine the line of beautiful women waiting to get their hands on him next season?  If I were just a little younger 😉

Meantime, Kaitlyn (who’s slept with just about every Bachelor and maybe even Chris Harrison) continues to make dumb mistakes and then cry about them.  Between her non-stop laughing and endless sobbing, Kaitlyn should be having a one-on-one with the on-set shrink.

So, Kaitlyn is left with two guys:  Nick V. who cried on the couch when Andi Dorfman dumped him last season, and Shawn B., the jacked and slightly unhinged trainer, who’s about to turn Nick’s head into ground meat.  Kaitlyn’s apparently very torn between the two, because she lets us know every 5 minutes.  Nick’s had an extra bed session with Kaitlyn, but we’re not yet sure if that works to his advantage.  And Kaitlyn did get to see Shawn’s putter on the golf course before she stayed in the fantasy suite with him that night.  Hole in one.

As for family time, both families seemed OK, with Nick’s mother definitely worried that Nick’s head might explode if he comes in 2nd again this season.  So were his 18 brothers and sisters.

Next week Kaitlyn takes the hot seat (looking forward to Ian from Princeton reminding her how shallow she is) and then it’s on to the finale.

My guess on who Kaitlyn winds up with?  Think it’s Shawn, who’s been nursing booze and an unhealthy attachment to Kaitlyn these past few weeks.  As for Nick?  It’s a really good thing there’s a pub nearby.

FEE-FI-FO-FUM I SMELL THE STINK OF A FIFA BUM (OR MANY)

THE GIG IS UP FOR THE WORLD CUP

Risë Birnbaum

imgres

Wow!  Hang onto your cleats.  FIFA just became a household word.  But, def not in a good way.  Overnight, the FBI busted a whole bunch of FIFA execs who allegedly took a ton of bribes and kick-back moola to help steer media, marketing and sponsorships in the Americas worth like gatrillions.  Talk about inflated balls.

Why were our G-men able to make the bust?  Because the plans and payments were reportedly made and carried out in the U.S. — that’s why.  After all, the US TV market is like #1 in media money when it comes to the World Cup.  So, when it comes to ad dollars, The Cup runneth over.

What were some of the clues besides the fact US prosecutors smelled something rotten at FIFA for years?  One big one is that Qatar is hosting the World Cup in 2022 and the summer temps can climb to a toasty 105 degrees.  That’s schvitz city for any pro soccer star and definitely NOT a place to start kicking the ball around.  Think about it, a soccer player could play 100 minutes running up and down a 130 yard field for almost 8 miles in just ONE match.  Add 105 degree sun to that formula and I just hope the medics are on call.

As for Russia winning the Games for 2018…I’m sure some rubles changed hands, but at least there’s a much lower chance of a sand storm or heat stroke.

And for FIFA – it’s one big red card.  And a big score for the FBI.

CRACKING THE BLOGGER CODE

Image

shescribes

 

BY: JASMINE WALTON

In the world of PR, blogger outreach is one of the sharpest, new arrows in our quiver. Why? More laser-targeted impressions, which means the right reach. And it’s only natural that followers are more likely to trust a blogger’s word over a branded ad.

Our zcomm team taps into the blogger world, in addition to other digital marketing tactics, to target specific audiences in industries including health, beauty, food, consumer and non-profits.

One of our key partner bloggers is Kimberly Vetrano, the founder of “She Scribes.” Kimberly doubles as a mother, wife, photographer and freelance writer. She decided to become a blogger because she loves to write, and blogging was a way to write about her life.

Kimberly prides herself on blogging about a variety of topics for a diverse readership. Her tag line is “A little bit of this, a little bit of that.” In fact, her blog topics are heavily influenced by her readers. She makes sure to read her fans’ comments, and even does yearly “polling” to find the topics that her readers find most interesting. In addition to blogging about her life, she also tracks and writes about what’s trending — crafts, recipes and style posts are all hot topics now.

When asked how she keeps her blog so active, Kimberly says her blog is her business, and she treats it that way. Kimberly says, “I make it a priority to post at least once a day, 7 days a week. If I have something planned on the weekend, I’ll write a post ahead of time and schedule it on the weekend.”

Kimberly tries to engage her followers through social media channels like Facebook, Twitter, Instagram, and Pinterest. “Social media influences my blog in a big way…there are plenty of readers who share the same interests and can engage with you about them on social media channels or via comments on the blog posts.”

Kimberly’s favorite social media outlet is Facebook. “I feel like I can connect with readers more on that platform. I can scroll down and read comments and reply to them when I have a chance. I feel like Facebook is more personal.”

When relevant brands come to zcomm for blogger outreach, we call Kimberly (and lots of other bloggers) with the kind of content that she loves. Because we know what she likes. So, when reaching out to bloggers, take time to read the blog on a regular basis BEFORE you contact them so you know exactly what they write about and the content that floats their boat. That’s the key to cracking the blogger code.

zcomm Moves Headquarters to Washington D.C.

National Marcomm Agency Expands and Changes Address

WASHINGTON, DC – Coinciding with zcomm’s 24th year in business, the national PR and marketing agency has moved its headquarters from Bethesda, Maryland to Washington, DC. zcomm’s new address is: 910 17th Street, NW, Suite 1190, Washington, DC, 20006. Continue reading

Twinkie Fever

Twinkie Fever, new twinkie box

Twinkie Fever

By Risë Birnbaum

They’re back.  Those spongy, springy vanilla cakes loaded with creamy filling.  Fans are rushing the stores for the addictive cello-wrapped favorites, but some are not so thrilled.  It seems they’re a bit smaller than they were in 2012.  Back then, a box of twinkies weighed a hefty 15 ounces.  Now they weigh 13.58 ounces.  But, Hostess says the boxes are virtually the same as when they went out of business so I guess case closed. Continue reading

Twitter Bowl

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses the Twitter bowl and who would be winning if it was up to social media.

It’s that time of year again. Football season is back and everyone’s excited, especially Washington Redskins fans following Robert Griffin III’s impressive NFL debut. Maybe this really will be their year… The Redskins have built up so much hype surrounding RG3, and his face and name seem to be everywhere. There’s no escaping him. His Subway commercial aired what seemed like 300 times during the Eagles/Browns game, and my entire Twitter feed on Sunday was filled with “Hail Yeah RG3” and pictures of people “griffing.”

It’s clear that RG3 is a fan favorite, both on and off the field. He only has one regular season game under his belt and he’s already up to more than 340,000 Twitter followers. His remarkable talent is what brought him to the DC area and turned him into a celebrity, but what if it were the other way around? What if popularity determined success?

If the NFL playoffs were based on popularity alone, who would be the Super Bowl champion? Don’t get too excited Redskins Fans. You still wouldn’t even make it to playoffs. Behold Super Bowl – Twitter style. If the NFL playoffs were based solely on the amount of Twitter followers each team has, the post season would look like this.

Based on the bracket, it’s obvious that the amount of followers each team has is not based on success alone. The New York Jets have only been to the Super Bowl once, yet they are the Twitter Bowl champions with 449,151 followers, more than the entire AFC South Division combined. The Dallas Cowboys have been to eight Super Bowls, but they have a ton of bandwagon fans so it’s not surprising that they also have more than 400,000 followers.

The Indianapolis Colts, the Tennessee Titans, the Tampa Bay Buccaneers, the Jacksonville Jaguars and Arizona Cardinals would be the five worst teams in this fictional league with 354,977 combined followers. With only 26,061 followers Cardinals would be absolutely horrible. Their extremely low amount of followers is surprising considering their star wide receiver, Larry Fitzgerald, has the fourth highest number of followers (1,355,554) of all NFL players. He falls only behind Reggie Bush (2,577,903), Tim Tebow (1,863,891), and Michael Vick (1,486,843).

Chad Johnson, a.k.a. Ochocinco, was the NFL player with the most followers with 3,752,474. Now that he is a free agent, that title goes to Reggie Bush, who probably wouldn’t have that many followers if it weren’t for his relationship with social media savvy Kim Kardashian.

Although the primary goal of professional sports teams is to win, they too are organizations that need to work toward having a strong social media presence. This bracket may not reflect upon the teams’ success, but it does reflect upon their social media efforts. Perhaps a little public relations training camp could do them well.

Twitter followers each NFL team has (as of Sept. 10, 2012)

AFC East

New England Patriots – 412,931

New York Jets – 449,151

Miami Dolphins – 157,929

Buffalo Bills – 112,242

AFC West

Oakland Raiders – 187,214

Denver Broncos – 182,899

San Diego Chargers – 155,173

Kansas City Chiefs – 107,369

AFC North

Pittsburgh Steelers – 382,262

Baltimore Ravens – 165,720

Cincinnati Bengals – 114,620

Cleveland Browns – 110,340

AFC South

Houston Texans – 138,797

Indianapolis Colts – 100,633

Tennessee Titans – 95,692

Jacksonville Jaguars – 53,364

NFC East

Dallas Cowboys – 402,034

New York Giants – 341,233

Philadelphia Eagles – 217,688

Washington Redskins – 129,870

NFC West

San Francisco 49ers – 225,837

Seattle Seahawks – 103,919

St. Louis Rams – 103,732

Arizona Cardinals – 26,061

NFC North

Green Bay Packers – 309,894

Chicago Bears – 188,945

Detroit Lions – 161,174

Minnesota Vikings – 140,107

NFC South

New Orleans Saints – 238,793

Atlanta Falcons – 131,635

Carolina Panthers – 112,289

Tampa Bay Buccaneers – 79,227

Spice Girls Take Olympic Gold

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses the 2012 closing ceremonies and the Spice Girls performance.

The 2012 Olympics generated more than 150 million tweets during the 16-day event, but the most talked about moment had nothing to do with athletics. The Spice Girls generated a whopping 160 thousand tweets per minute during the closing ceremonies, breaking the Games’ previous TPM record of 80 thousand after Jamaican sprinter Usain Bolt won the 200m race.

Although 160 thousand seems like a large number, it’s nowhere close to what Blue Ivy Carter generated when Beyonce Knowles showed off her baby bump at MTV’s Music Awards in August of 2011. Before even leaving the womb, Blue managed to generate 9 thousand tweets per SECOND. If you do the math, that would be about 540 thousand tweets per minute, more than three times what the Spice Girls’ performance accumulated.

If we had the technology in the 90s that we have today, I bet the Spice Girls would be right up there with Beyonce. I have a hard time imagining what my childhood would have been like had I grown up with the easy access to the internet, but I’m pretty sure I would have singlehandedly given the Hanson Brothers the TPM record.

As a 90s child, I like the way we obsessed over celebrities better.  We didn’t express our love for them on Facebook or Twitter. We wrote it in our Barbie journals or our marble composition books. We didn’t stalk our pop star idols online. We read about them in BOP or Tigerbeat. We didn’t take videos of ourselves singing and dancing to our favorite songs. We just charged our parents and neighbors to watch us do it live.

The Spice Girls may not have generated nearly as many tweets as Beyonce and then unborn baby Blue, but they created some of the best childhood memories for us 90s kids. Most of their 160 thousand tweets during the Olympics closing ceremonies came from us 20-year-olds who spent our summers dressing as Baby, Sporty, Posh, Scary, and Ginger, and choreographing dances to every song on the Spiceworld album. I shudder at the thought of children dressing and dancing like Beyonce. Nevertheless, so she can continue to run the (Twitter) world, and I will continue to spice up my life.