Ahh, the Super Bowl. The one day a year where the commercials are actually entertaining and the noshes keep coming. And there’s some game, football I think, going on in the background. But the main thing everyone talks up every year is the eye-opening price tag for the commercials. Advertisers are paying as much as 4 million dollars for an ad to run during this year’s game – a 29 percent increase from last year. But, then again, brand awareness from a Super Bowl ad could be 275 percent greater than an ad played during a regularly scheduled program. And this year, companies are getting very creative with who’s in the ads and when they start to run.
That’s right; you don’t have to wait until Super Bowl Sunday to catch these comical commercials featuring celebs like Matthew Broderick in a spin-off of Ferris Bueller’s Day Off for Honda and the ever-whiney Jerry Seinfeld who’ll do anything for a new Acura. Companies such as Honda, Kia, VW and Acura have been teasing audiences with “pre-ads.” Think of them like trailers for Sunday’s main feature-length event. In fact, Acura isn’t even waiting until Sunday. They’ve already premiered their Super Bowl ad, with even an extended version!